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Strategic Marketing Management

Strategic Marketing Management

Benedict Hunt

189,06 €
IVA incluido
Disponible
Editorial:
ML Books International - IPS
Año de edición:
2016
Materia
Estrategia empresarial
ISBN:
9781682852729
189,06 €
IVA incluido
Disponible
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Sobre IBD

Strategic planning and management are essential for the success of any business. In the modern times, marketing has stretched beyond its conventional sense and adopted a more global approach. This book discusses the key topics of marketing management, like marketing orientation, marketing strategy, market research, distribution, etc. These topics offer the readers significant insights into this field and facilitate a better understanding for students and researchers pursuing this discipline.

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