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Reputazione

Reputazione

Davide Ippolito

13,50 €
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Editorial:
Blurb
Año de edición:
2026
Materia
Empresa y gestión
ISBN:
9798211373273
13,50 €
IVA incluido
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PRONTI PER LA QUINTA RIVOLUZIONE INDUSTRIALE?La Reputazione è il capitale intangibile del prossimo millennioOggi la Reputazione assume un’importanza inedita.Davide Ippolito ci guida in un mondo nel quale la Reputazione diventa vero e pro- prio Capitale d’azienda. Viviamo infatti un tempo dominato dalla costruzione del consenso e non più solo in settori tradizionali come quelli assicurativo, automobili- stico, creditizio o finanziario.Le borse ci dicono che gli asset legati alla Reputazione valgono almeno 6 miliardi di dollari e ogni brand ha il dovere di imparare a pesare e governare la propria; valo- rizzando collaborazione, fiducia, rete e organizzazione.Reputazione: Capitale del Terzo Millennio è la guida definitiva alle tre azioni che permettono un salto di qualità Reputazionale:monitoraggio, costruzione, tutela.La quinta rivoluzione industriale è qui. Siete pronti per l’Età della Reputazione?

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