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Successful Customer Relationship Management Programs and Technologies

Successful Customer Relationship Management Programs and Technologies

Successful Customer Relationship Management Programs and Technologies

Riyad Eid

242,89 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9781466602885
Páginas:
480
Encuadernación:
Otros
242,89 €
IVA incluido
Disponible
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The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, frameworks, and architectures, and generally the cutting edge in research within the field of customer relationship management. In order to stay abreast of the latest updates in the field, a volume like this serves as a reference book and handbook for semantics and follow-through for managers and decision-makers.

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