Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Consumer Behaviour and Analytics
Consumer Behaviour and Analytics

Consumer Behaviour and Analytics

Andrew Smith

80,11 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2023
Materia
Empresa y gestión
ISBN:
9781032388342
80,11 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.

Artículos relacionados

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • Climbing The Ladder
    Delroy Constantine-Simms
    Climbing The Ladder is an introductory book to mentoring, for organizational decision makers, that may be considering, the feasibility of maintaining, adopting and diversify their organizational mentoring strategies.Most importantly, the author explains that mentoring can take the form of a one-time intervention or a lifelong partnership, which can be a formal structured progra...
    Disponible

    96,53 €

  • The Gen-Savvy Financial Advisor
    Cam Marston
    There have been big changes in consumers’ buying habits, and financial services are no exception, says Cam Marston, a world-renowned expert on generational issues in the marketplace. Understanding clients’ age-based points of view is an indispensable soft skill that you can use to establish connections and make sales. New attitudes about investing break down along generationa...
    Disponible

    14,82 €

  • Your First Job
    Mark Blayney
    Each year in the UK approximately half a million young people enter the world of work for the first time and begin to compete in their careers.And how well you cope with the pressures and demands of your first year of work can help determine how successful a career you will go on to have, and how far you will reach.But with Your First Job, you can get an unfair advantage over y...
    Disponible

    7,82 €

  • Successful Customer Relationship Management Programs and Technologies
    Riyad Eid
    The field of Customer Relationship Management (CRM) has broadened greatly in recent years as technological applications have expanded. Successful Customer Relationship Management Programs and Technologies: Issues and Trends offers the latest research and developments for researchers, practitioners, and academics alike. This volume contains case studies, methodologies, framework...
    Disponible

    242,89 €

  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...
    Disponible

    242,77 €

Otros libros del autor

  • Les sanctions contre l’Iran
    Andrew Smith
    Cet ouvrage met en lumière les effets profonds et souvent pénibles de ces mesures sur la vie des Iraniens ordinaires. Il va au-delà des indicateurs économiques à grande échelle et de l’analyse politique pour montrer les effets concrets des sanctions sur la vie des personnes, des communautés et la dynamique socio-structurelle de l’Iran. Intégrant des indicateurs économiques, des...
    Disponible

    46,57 €

  • The Sanctions On Iran
    Andrew Smith
    For decades, Iran has been grappling with an intricate constellation of sanctions, each one aggravating the country’s social and economic conditions. This volume does not measure large-scale economic indicators or politically motivated analyses; rather, it seeks to demonstrate the profound and often painful impacts of these measures on the lives of ordinary Iranians. While inte...
    Disponible

    46,70 €

  • The Sanctions On Iran
    Andrew Smith
    For decades, Iran has had to deal with an intricate balance of sanctions, each one exacerbating the country’s social and economic conditions. This volume impacts the profound and often distressing effects of these measures on the lives of ordinary Iranians. It moves beyond the large-scale economic indicators and political analysis to show the ground-level effect of sanctions on...
    Disponible

    54,28 €

  • ...this thing called Life
    Andrew Smith
    Life can be unexpected, love unwavering, and laughter a powerful balm. In his third poetry collection, ...this thing called Life, Andrew Smith invites readers into the profound journey of life after his wife’s catastrophic stroke-a journey that redefined family, love, and resilience. Through verses of humor, raw honesty, and deep affection, he paints a vivid portrait of his fam...
    Disponible

    20,08 €

  • Dickens and the Gothic
    Andrew Smith
    This Element focuses on representations of social and psychological entrapment demonstrating how Dickens employs the Gothic to evaluate how institutions and formations of history impinge on the individual. An analysis of these forms of Gothic entrapment reveals how these institutions and representations of history function Gothically in Dickens. ...
    Disponible

    27,20 €

  • Dickens and the Gothic
    Andrew Smith
    This Element focuses on representations of social and psychological entrapment demonstrating how Dickens employs the Gothic to evaluate how institutions and formations of history impinge on the individual. An analysis of these forms of Gothic entrapment reveals how these institutions and representations of history function Gothically in Dickens. ...
    Disponible

    84,47 €