Economía

Economía, finanzas, empresa y gestión / Economía (71237)

Economía, finanzas, empresa y gestión / Economía
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  • Economic and Geopolitical Perspectives of the Commonwealth of Independent States and Eurasia
    The Commonwealth of Independent States (CIS) is a regional organization that formed during the breakup of the Soviet Union in 1991. It has few supranational powers, but aims to be more than a purely symbolic organization, nominally possessing coordinating powers in the realm of trade, finance, lawmaking, and security. As such, it is vital to examine this region and its economic...
    Disponible

    262,45 €

  • A Comedic Guide to Money
    Colin Ryan
    Your ability to manage your money directly affects your ability to build the life you want.Reading this introductory book on personal finance will teach you the skills that have changed not only my life, but the lives of hundreds of thousands of people over the course of my career.To keep it enjoyable even to those of us who would not be interested in reading a finance book, I’...
    Disponible

    15,95 €

  • The New Freedom
    Woodrow Wilson
    'In 1912, Woodrow Wilson was the Democratic nominee for President of the United States. He campaigned against the Republican incumbent, William Howard Taft, and Taft’s predecessor, Theodore Roosevelt, who had split off from the Republican Party to form his own Progressive, or Bull Moose, Party. Much of the campaign focused on the US economy, particularly the candidates’ views o...
    Disponible

    16,47 €

  • Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy
    Sergey Yablonsky
    Rapid technological advancements have the ability to positively or negatively impact corporate growth and success. Professional leaders and decision makers must consider such advancements when designing and implementing new policies in preparation for the sustainable future of the business environment. Multi-Sided Platforms (MSPs) and Sharing Strategies in the Digital Economy: ...
    Disponible

    216,25 €

  • CHINA’S CHANGE
    HUGH PEYMAN / PEYMAN HUGH
     China's Change injects timely, original ideas into the world's most important, if confused, debate over how to manage the twin challenges of anaemic economic growth and accelerating global disruption. Change is the cry from the US to Europe, Asia to Australasia. The snag is the West has no playbook to help. China however, to regain control of its future, has regularly ...
    Disponible

    88,25 €

  • Employment Protection Legislation in Emerging Economies
    Samir Amine
    New developments in legislation have increased the availability of employment. These advances result in long-term improvement of economic and sustainable development. Employment Protection Legislation in Emerging Economies is a critical scholarly resource that examines legislation relating to employment protection in developing economies and its impacts on unemployment, job cre...
    Disponible

    255,85 €

  • Sustainability
    With "Sustainability: A Comprehensive Foundation", first and second-year college students are introduced to this expanding new field, comprehensively exploring the essential concepts from every branch of knowldege - including engineering and the applied arts, natural and social sciences, and the humanities. As sustainability is a multi-disciplinary area of study, the text is th...
    Disponible

    82,56 €

  • Foreign Direct Investments (FDIs) and Opportunities for Developing Economies in the World Market
    The role of foreign direct investment initiatives is pivotal to effective enterprise development. This is particularly vital to emerging economies that are building their presence in international business markets. Foreign Direct Investments (FDIs) and Opportunities for Developing Economies in the World Market is a critical scholarly publication that explores the importance of ...
    Disponible

    282,02 €

  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • Holistic Approaches to Brand Culture and Communication Across Industries
    The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source...
    Disponible

    294,98 €

  • Ethics and Decision-Making for Sustainable Business Practices
    Ionica Oncioiu
    Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization efficiently. Ethics and Decision-Making for Sustainable Business Practices is a cr...
    Disponible

    282,00 €

  • Uncertainties and Risk Assessment in Trade Relations
    Marianne Ojo
    Country’s affairs are greatly impacted by shifts in government; thus, the availability of research on current happenings within governmental policy and relations is imperative to keep citizens informed. Uncertainties and Risk Assessment in Trade Relations presents an innovative examination of the ambiguities of foreign importing and exporting and its impact on governmental aspe...
    Disponible

    295,43 €

  • Socio-Economic and Education Factors Impacting American Political Systems
    Benson George Cooke / Lisa Sechrest-Ehrhardt / Pamela Hampton-Garland
    America has the reputation of being one of the wealthiest and most powerful countries in the world, yet within its borders social problems persist and negatively impact Americans. Though profound changes are taking place in the social, economic, and cultural contexts of America, they are precipitated by the urge for equal opportunity and social justice. Socio-Economic and Educa...
    Disponible

    190,14 €

  • Principles of Economics 2e
    David Shapiro / Steven A. Greenlaw / Steven AGreenlaw / Timothy Taylor
    Principles of Economics 2e covers the scope and sequence of most introductory economics courses. The text includes many current examples, which are handled in a politically equitable way. The outcome is a balanced approach to the theory and application of economics concepts. The second edition has been thoroughly revised to increase clarity, update data and current event impact...
    Disponible

    49,73 €

  • Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization
    The effective utilization of available resources is a pivotal factor for production levels in modern business environments. However, when resources are limited or in excess, this effects organizational success, as well as the labor market. The Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization is a comprehensive reference source for...
    Disponible

    321,77 €

  • Adventures in Numberland
    Paul Georgiou
    Adventures in Numberland is a fairy story about numbers in life and in business. The target audience is adult but will work for older children as an introduction to business and the importance of numeracyThe hero is Piff, the wood-cutters daughter, a beautiful , strong-minded young girl who is thrown out of her home by her fat and lazy step-mother.  Alone in the forest, Piff me...
    Disponible

    11,86 €

  • Handbook of Research on Global Indicators of Economic and Political Convergence
    Ramesh Chandra Das
    The development of a nation can be influenced by a wide range of factors. In the modern era of globalization, under-developed countries must strive to catch up to developed nations and establish themselves in the global market. The Handbook of Research on Global Indicators of Economic and Political Convergence is a pivotal reference source for the latest scholarly research on s...
    Disponible

    452,90 €

  • Strategic Management of Sustainable Manufacturing Operations
    As companies and organizations continue to grow economically, it has become pertinent to also implement business and management practices that help relieve environmental and social stressors created by manufacturing processes. Strategic Management of Sustainable Manufacturing Operations features an inclusive overview of various management practices that contribute to the sustai...
    Disponible

    282,35 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Introduction to Dynamic Macroeconomic General Equilibrium Models
    José Luis Torres Chacon
    This book offers an introductory step-by-step course in Dynamic Stochastic General Equilibrium modelling. Modern macroeconomic analysis is increasingly concerned with the construction, calibration and/or estimation and simulation of Dynamic General Equilibrium (DGE) models. The book is intended for graduate students as an introductory course to DGE modelling and for those econo...
    Disponible

    61,40 €

  • Comparative Economics and Regional Development in Turkey
    Bryan Christiansen / MMustafa Erdoğdu
    The rise of globalization has affected the ways in which nations maintain sustainable development and economic prosperity. Certain countries, such as Turkey, have evolved into a place of particular importance in the changing global economy. As such, it has become more important than ever to better understand the crucial role of such nations on an international scale. Comparativ...
    Disponible

    269,40 €

  • Contemporary Global Perspectives on Gender Economics
    Susanne Moore
    The rise of women in the workforce has led to many campaigns for wage equality and the impartial treatment of both sexes as they pursue careers previously designated as either a man’s or a woman’s job. The impact of these campaigns has been felt, but a sense of gender stereotyping still affects not only the social and cultural well-being of the modern organization, but the driv...
    Disponible

    256,04 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • SUN POWER
    NEVILLE WILLIAMS
    ...
    Disponible

    24,27 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Regional Economic Integration and the Global Financial System
    Engin Sorhun / Hasan Dinçer / Unit Hacioglu
    In theory, regionalism and globalization are intended to be viewed as two separate concepts. However, as long as the approaches complement each other, considering these paradigms in tandem can have significantly positive effects on the overall status of the world economy. Regional Economic Integration and the Global Financial System addresses recent trends in regional integrati...
    Disponible

    262,55 €

  • Transforming Politics and Policy in the Digital Age
    BISHOP
    Digital technology and the Internet have greatly affected the political realm in recent years, allowing citizens greater input and interaction in government processes. The mainstream media no longer holds all the power in political commentary. Transforming Politics and Policy in the Digital Age provides an updated assessment of the implications of technology for society and the...
    Disponible

    262,40 €

  • Bridging the Gap Between Growth Theory and Policy in Asia
    Rup Singh / Tatla Dar Singh
    Although economic growth is amongst the oldest of debates in Economics, there has been little advancement in growth theory since the classic works of Solow. As such, clear-cut answers to the context-specific determinants of growth, especially for developing countries, are rare. Bridging the Gap Between Growth Theory and Policy in Asia: An Extension of the Solow Growth Model add...
    Disponible

    255,83 €

  • Green Technology Applications for Enterprise and Academic Innovation
    Ezendu Ariwa
    In the age of corporate responsibility, green technology and sustainability continue to grip the consciousness of business and academic institutions. However, development of appropriate business-driven green applications requires an awareness of best practices of the green agenda. Green Technology Applications for Enterprise and Academic Innovation addresses the importance of g...
    Disponible

    295,13 €


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