Ultra-Luxury Travel

Ultra-Luxury Travel

Benjamin Bryant

38,43 €
IVA incluido
Disponible
Editorial:
Kogan Page - 35
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9781398627604
38,43 €
IVA incluido
Disponible
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Capture ROI from the shift toward wellness-focused ultra-luxury travel.Ultra-Luxury Travel is a strategic blueprint for executives, investors and senior decision-makers who want to align with a new era of high-value hospitality. Author Benjamin Bryant draws on decades of experience filming over 65 islands worldwide and through partnerships with brands such as Cheval Blanc, The Ritz-Carlton and Visit Maldives to reveal how to deliver results in an industry pivoting toward mindful, transformative experiences, over traditional opulence.You’ll learn how to:- Apply proven models to integrate wellness andsustainability into luxury portfolios - Use informed market intelligence to anticipateevolving guest expectations - Leverage expert insights to de-risk investment inexperiential offerings - Design differentiated propositions that commandpremium pricing and loyalty - Measure and communicate ROI from innovation inguest experienceCombining real-world examples, governance considerations and actionable frameworks, Ultra-Luxury Travel gives leaders the tools to make informed, future-proof decisions and deliver sustainable competitive advantage.Themes include: Luxury hospitality strategy, wellness innovation, market intelligence, brand differentiation, ROI in tourism, governance in high-end travel 10

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