The Bowtie Brigade

For more than one hundred years, Chevrolet has been more than just an automobile manufacturer-it has been a cultural touchstone, a family companion, and a performance icon. From the humble beginnings of the 490 in 1915 to the glory days of the Bel Air and Impala, from the muscle of the Camaro and Chevelle to the electric frontier of the Bolt and Silverado EV, Chevrolet has defined how Americans move, dream, and drive.The Bowtie Brigade: Chevrolet’s Century on the Road traces the brand’s journey through triumphs, challenges, and reinventions. It explores Chevrolet’s innovations, its dominance in motorsport, its legendary trucks, and the emotional bond forged with millions of drivers across generations. With meticulous detail and compelling narrative, this book captures not only the history of Chevrolet but also the story of modern America on the road.Rich with fact-driven storytelling, it brings together the milestones that turned the Bowtie into an enduring emblem of accessibility, innovation, and cultural resonance. From Detroit assembly lines to global markets, from 'See the U.S.A. in Your Chevrolet' to the cutting-edge Corvette C8, this is the definitive chronicle of how Chevrolet became the heartbeat of a century.