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Przewodnik po zachowaniach konsumenckich na poziomie licencjackim

Przewodnik po zachowaniach konsumenckich na poziomie licencjackim

Eshetu Tefera Bekele

92,12 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209373282
92,12 €
IVA incluido
Disponible
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Consumer Behavior - Undergraduate Level Guide Book zapewnia dogłębną analizę czynników psychologicznych, społecznych i kulturowych, które kształtują decyzje konsumenckie. W 12 rozdziałach studenci uzyskują wgląd w motywację, percepcję, uczenie się, wpływy społeczne, dane demograficzne, postawy, zachowania cyfrowe, uprzedzenia i lojalność po zakupie. Książka porusza również kwestie badań konsumenckich, segmentacji, pojawiających się trendów i kwestii etycznych. Napisana z jasnością i rygorem, wyposaża studentów w wiedzę i umiejętności analityczne potrzebne do zrozumienia, przewidywania i wpływania na zachowania konsumentów w rzeczywistych kontekstach marketingowych.

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