Mastering WooCommerce - Second Edition

Elevate your e-commerce journey with this comprehensive guide covering installation, product setup, sales management, POS integration, speed optimization, themes, landing pages, plugins, security, and much moreKey FeaturesHarness the power of WooCommerce and its plugins to build fully functional e-commerce websitesOptimize your website’s speed and performance through image optimization and static information cachingMaster access control and risk mitigation for WooCommerce store securityPurchase of the print or Kindle book includes a free PDF eBookBook DescriptionAuthor Patrick Rauland is a WooCommerce expert with a deep-rooted passion for the platform. Drawing from his multifaceted experience as a customer, WooCommerce support team member, core developer, release leader, and conference planner, he presents the latest edition of this guide to help you master every facet of launching and managing a successful WooCommerce store.From initiation to seamless integration of essential components such as payments, shipping, and tax configurations, this book takes you through the entire process of establishing your online store. You’ll then customize your store’s visual identity, optimizing for search engines and advanced sales management through Point of Sale (POS) systems, outsourced fulfillment solutions, and external reporting services.You’ll then advance to enhancing the user experience, streamlining reorders, and simplifying the checkout process for your customers. With this new edition, you’ll also gain insights into secure hosting and bug fixing and be prepared for updates. That’s not all; you’ll build a promotional landing page, ensure store safety, contribute to the WooCommerce community, and design custom plugins for your unique needs.By the end of this WooCommerce book, you’ll emerge with the skills to run a complete WooCommerce store and customize every aspect of the store on the frontend as well as backend.What you will learnGrasp the fundamentals of e-commerce website development with WordPress and WooCommerceConfigure the essential payment, shipping, and tax settingsSet up various product types depending on your storeUse Gutenberg product blocks to display products across various categories on your websiteDevelop WordPress plugins to customize your website’s functionalityUse product data syncing for enhanced user experience and store performance trackingPromote your products effectively using search engine optimization (SEO) and landing pagesWho this book is forThis book is for web developers, WordPress developers, e-commerce consultants, and anyone familiar with WordPress interested in building an e-commerce website from scratch. Working knowledge of WordPress development and general web development concepts is required.Table of ContentsInstalling WordPress & WooCommerceAll About Configuring ProductsOrganizing ProductsAttracting Traffic with Search Engine OptimizationManaging Sales Through WP AdminSyncing Product DataConfiguring In-Store POS SolutionsUsing Fulfillment SoftwareSpeeding Up Your StoreSetting Up Your ThemeCustomizing the Product PageBuilding a Landing PageCreating Plugins for WooCommerceNext Steps with WooCommerce