Etienne Psaila
Ken Block was more than a rally driver - he was a revolutionary force who reshaped motorsport, marketing, and car culture for a new generation. King of the Road chronicles Block’s remarkable journey from co-founding DC Shoes to becoming a global sensation with his breathtaking Gymkhana films. This narrative dives deep into his racing career, his creative collaborations, and the empire he built through Hoonigan Industries. It examines how Block blended action sports aesthetics with precision driving, turning viral videos into brand empires and inspiring millions worldwide.Through vivid storytelling and in-depth analysis, the book explores Block’s pivotal partnerships with Monster Energy, Ford, Audi, and beyond, capturing how he transformed the relationship between sponsors, athletes, and fans. It also reflects on his groundbreaking transition into electric performance with Audi and the profound global tributes after his tragic passing in 2023. King of the Road is not just a biography-it’s a celebration of a life lived wide open and sideways, a masterclass in creativity, and an essential chronicle of an icon who left permanent tyre marks across the world.
