Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Cidades inteligentes e práticas de design gráfico
Cidades inteligentes e práticas de design gráfico

Cidades inteligentes e práticas de design gráfico

Imen khemiri / Khouloud Bouassida

67,17 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209303241
67,17 €
IVA incluido
Disponible
Añadir a favoritos

Este livro explora a intersecção entre as cidades inteligentes e o design gráfico, analisando a forma como as inovações digitais estão a transformar o espaço urbano e a moldar as percepções dos cidadãos. Oferece um olhar aprofundado sobre os conceitos, questões e desafios associados às cidades inteligentes, destacando a forma como a tecnologia, os dados e a inteligência artificial estão a influenciar a governação, a mobilidade, a energia e a participação pública. A primeira parte do livro define o conceito de cidade inteligente e examina os seus componentes essenciais, ao mesmo tempo que discute questões societais e culturais como a inclusão, a sustentabilidade e a preservação da identidade cultural. Analisa também o papel crucial da comunicação visual na formação do imaginário coletivo e das percepções dos cidadãos. A segunda parte centra-se no design gráfico como uma ferramenta para a inovação urbana. Analisa a sinalização inteligente, as interfaces interactivas, a realidade aumentada e virtual e a criação de identidades visuais e de narrativas para as cidades.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Inteligentne miasta i praktyki projektowania graficznego
    Imen khemiri / Khouloud Bouassida
    Ta książka bada przecięcie między inteligentnymi miastami a projektowaniem graficznym, analizując, w jaki sposób innowacje cyfrowe przekształcają przestrzeń miejską i kształtują postrzeganie obywateli. Oferuje dogłębne spojrzenie na koncepcje, kwestie i wyzwania związane z inteligentnymi miastami, podkreślając, w jaki sposób technologia, dane i sztuczna inteligencja wpływają na...
    Disponible

    67,17 €

  • Intelligente Städte und die Praktiken des Grafikdesigns
    Imen khemiri / Khouloud Bouassida
    Dieses Buch untersucht die Schnittmenge zwischen intelligenten Städten und Grafikdesign, indem es analysiert, wie digitale Innovationen den städtischen Raum verändern und die Wahrnehmung der Bürger prägen. Es bietet eine tiefgründige Auseinandersetzung mit den Konzepten, Themen und Herausforderungen, die mit intelligenten Städten verbunden sind, und beleuchtet, wie Technologie,...
    Disponible

    67,17 €

  • Smart cities and graphic design practices
    Imen khemiri / Khouloud Bouassida
    This book explores the intersection between smart cities and graphic design, analyzing how digital innovations are transforming urban space and shaping citizen perception. It offers an in-depth look at the concepts, issues and challenges associated with smart cities, highlighting how technology, data and artificial intelligence are influencing governance, mobility, energy and p...
    Disponible

    67,17 €

  • Città intelligenti e pratiche di progettazione grafica
    Imen khemiri / Khouloud Bouassida
    Questo libro esplora l’intersezione tra città intelligenti e design grafico, analizzando come le innovazioni digitali stiano trasformando lo spazio urbano e plasmando la percezione dei cittadini. Offre uno sguardo approfondito ai concetti, alle problematiche e alle sfide associate alle città intelligenti, evidenziando come la tecnologia, i dati e l’intelligenza artificiale stia...
    Disponible

    67,17 €

  • Les villes intelligentes et les pratiques du design graphique
    Imen khemiri / Khouloud Bouassida
    Cet ouvrage explore l’intersection entre les villes intelligentes et le design graphique, en analysant comment les innovations numériques transforment l’espace urbain et façonnent la perception citoyenne. Il propose une réflexion approfondie sur les concepts, les enjeux et les défis liés aux villes intelligentes, en mettant en lumière la manière dont la technologie, les données...
    Disponible

    65,74 €