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Análisis Competitivo de la Empresa

Análisis Competitivo de la Empresa

Eduardo González Fidalgo / Juan Ventura Victoria

23,65 €
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Editorial:
Lulu Press
Año de edición:
2013
Materia
Empresa y gestión
ISBN:
9781291290417
23,65 €
IVA incluido
Disponible
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Manual de la asignatura Análisis Competitivo de la Empresa, de los Grados en Administración de Empresas y Economía de la Universidad de Oviedo. El libro revisa los modelos clásicos de competencia y aplica la teoría de juegos para el análisis de la conducta competitiva. Dicho análisis se centra en el estudio de las barreras de entrada y la rivalidad en precios.

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