Gabriel Aluisy
Membership marketing is a tough business. One minute you’re on top of the world, the next you are scrambling to make your monthly numbers. There’s hardly enough time to celebrate the wins because there’s always another fire to put out it seems.Members age out and retire. Members move. Members pass away. Home prices fall. The economy tanks. Then, you get another project thrown at you. The newsletter is due. Members pop into your office to complain about last week’s event or the latest dress code violation. It’s endless. It’s also a rewarding business too. You get to transform lives. You get to help members make lasting memories. You get to work in a beautiful environment with passionate people. You get to help facilitate meaningful connections. Like any job, it seems you have to take the good with the bad. That’s just part of life. Or is it?What if there’s a better way? What if you can change your approach and get drastically different results? What if instead of scrambling each month to hit your goals, you’ve got a full membership, and even a waiting list to join? Those secrets and more are inside. Enjoy! 3
